Project Pop-up RFP

12/22/2011

By Victor Wong, Project Manager, Center for Economic Transformation

New York City Economic Development Corporation recently released a Request for Proposals (RFP) to find organization(s) to develop and run our new “Project Pop-up” program, which will promote innovative multichannel retail concepts selected through a competitive process.

“Project Pop-up” is one of six Fashion.NYC.2020 initiatives that Mayor Bloomberg announced in November 2010. Launched in January 2010 by NYCEDC in partnership with fashion industry stakeholders, Fashion.NYC.2020 is a strategic study to identify the important trends affecting the City’s fashion industry and to develop actionable initiatives based on such findings.

A key growth opportunity identified through Fashion.NYC.2020 is the need to grow the number of innovative multi-channel fashion retailers based in the City, especially given the explosive sales growth of online retail. As part of this effort, it is important to recognize and promote promising nascent multi-channel retail concepts. The Project Pop-up program aims to do so through a competition that rewards relatively young, high-growth-potential City-based retailer(s) with support in the form of a temporary pop-up shop, PR/marketing assistance, and business mentors, among other prizes.

If you or your organization is interested in developing and implementing this program, please submit a proposal by 4:00 PM on February 14th, 2012.